August 5, 2008

Made 2 Measure

Marc from Made 2 Measure contacted us to develop their logo and brand identity. They are a tailoring company, specialising in delivering made to fit school uniforms. Some key concepts Marc wanted to communicate about his company were conservative, affordability and trustworthy, all without appearing as a luxury brand.

Initially we were thinking about using a tape measure image in the 2. Then, in a haze of enlightenment, we discovered that a coat hanger looks remarkably like the number 2! A match made in heaven...